How to Market Events: A Spotlight on the Major Differences

Successful event marketing requires a unique approach. Events start and stop at pre-defined times, meaning the sales cycle looks different than consumer products, for example. For major events like music festivals, beer festivals, and marathons, producers spend months or years planning for a single weekend. Marketing annual events allows one opportunity to get it right…. Read More

Planning for Inclement Weather at your Outdoor Event

When planning an outdoor event, there is always the chance of inclement weather. While we all hope for high 70s and sun, when severe weather occurs it can change the course of the day and present unique challenges to your team. Developing weather monitoring policies and severe weather plans prior to the event helps ensure… Read More

Developing an Event Layout that Works for Both You and Your Attendees

A crucial part to executing a great event is building an event layout that optimizes operational efficiency and the attendee experience. The event layout is the map to your guests’ overall experience and as the producer, we’re responsible for ensuring it’s the best one possible. Here are some key items to consider when outlining your… Read More

Creating an Efficient Entry Process for Your Event

Before putting tickets on sale for an event, we recommend thinking about how each ticket will eventually be fulfilled. Is it a single-day event? Multi-day event? Will purchasers be receiving a barcoded ticket to print and have scanned upon entry or will they receive physical tickets or wristbands in the mail? For either scenario, below… Read More

The Top Reasons to Use a Talent Buyer for Your Next Event

The music industry can be a tough code to crack. That’s why we suggest using a professional talent buyer when booking your next event’s entertainment. You’ll instantly gain the extensive knowledge and relationships within the industry that will help navigate the protocol and process of booking an act.  The artists have agents representing them, and… Read More

5 Ways to Provide Proactive Customer Service

One of the most common mistakes I see organizations make is involving their customer service teams only after something has gone wrong. Yes, part of a customer service representative’s role is to help with issues after they happen, however, giving proactive customer service can often correct any issues before they happen.  Customer services agents can gain… Read More

Our partnership with Everfest, the world’s festival authority

EventSprout, and our parent company Red Frog Events, has a partnership with Everfest. Everfest is the largest community of festivals, and speaks to the fans that love them, as well as the organizers! What does this mean for EventSprout clients? When you do online ticketing for your event through EventSprout, Everfest will offer you advertising… Read More

Meet Our Team: Robert Croisant

What’s your title and when did you start working at EventSprout / Red Frog Events? I’m a web developer and started working at Red Frog Events in December 2015.   What’s your favorite part about working at EventSprout / Red Frog Events? Hands down it has to be the people. It’s great to be surrounded… Read More

Four Strategies to Maximize Your Event Database

Over the course of time, we’ve shared stories from our own unique, hands-on experiences as event organizers–stories of how we’ve been able to deliver exceptional customer service, increase online ticket sales, expand our social media following, and execute top-notch events. But what happens after the event is over? Well, if you’re like us, then you… Read More

Three Ways To Provide Top-Notch Customer Service

Throughout our nine years in business, we’ve learned a lot about the behaviors, likes, and dislikes of our event attendees. We’ve done some things really well, but as we’re only human, we’ve also made mistakes. We’ve hosted 250+ events and have learned A LOT. Specifically, how to deliver the level of customer experience we expect… Read More